Technology will always be changing and human behaviours will always adapt so being in the right place at the right time with the right message will help to ensure you are on trend and on time.
We have set out to commit ourselves to investigation, analysis and research to seek the tone and communication that matters to consumers and clients alike. We take a Psychographic approach to our research and output.
“Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. This segmentation is advantageous because it allows you to engage in product design and marketing in a focused manner”.
We build brand ideas that live beyond the traditional communication channels and, are crafted and delivered with longevity and consistency at their heart.
Communication is our output, the channel is irrelevant. The channel we talk to is behind the eyes and between the ears, we can put our ideas anywhere at anytime because we only choose the channels when we have created the mile deep idea.
STRATEGY & CREATIVE
Inch wide mile deep.
We use time and resources efficiently and effectively by front loading the insight, idea generation and channel planning process.
We apply rigorous effectiveness across every client need. Only then do we deliver the outcome, because if the strategy is inch wide only then will the experience be compelling enough from the first touchpoint to the last and achieve the required impact on our clients business.
INFLUENCE & ADVOCACY
We believe in micro not macro
We help to build strong connections with those you can identify as powerful word of mouth influencers. We believe it is important to find influencers that care, influencers that inspire and not influencers that are based on reach and followers.
Advocacy is the end goal because advocates just love the brand and will be your eyes and ears and indeed your sales force. Advocates drive long-term business value because they talk about the brand day in and day out, without incentives.
CULTURE & TREND
Culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. Its not just DJ’s and Skateboards or being at a certain music festival.
At Kemosabe, when we consider Cultural Marketing we open many doors, travel many avenues and ensure that any cultural hooks and references are executed with depth and relevance. We look beyond DJ’s and Raves and seek to unearth deeper more meaningful solutions.
INSIGHT & RESEARCH
We have an outstanding team of researchers, cultural evangalists and trend analysts who use extensive research to help drive our thinking and ultimately our chosen deliverables for our clients
To create insight we draw on analysis skills, previous experience, subject matter expertise and an understanding of human behaviour and psychology. We use rigorous systematic investigation to establish facts or principles or to collect information on a subjects that deliver credible and measurable outcomes for our clients.