Insights That Count


PSB is a global custom research and analytics consultancy that for over 40 years has helped world leaders, global brands and local business to make informed decisions and achieve greater impact.

Kemosabe were asked to rebrand and reposition PSB as the dynamic global business that they are.

PSB was originally named after Founders Penn, Schoen and Berland. With a new business structure and a fresh, forward looking trajectory, we gave their name a new meaning and clearly defined purpose:


Mile Deep

After this repositioning, we created brand guidelines and global roll-out of the new brand across all print and digital assets – including web design, web development, wayfinding, and SEO strategy.

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Go Deeper

We successfully reaffirmed PSB’s position as the leading research and analytics consultancy in the world.

Different iterations to create the
perfect set of brand guidelines.


Time difference never stopped a NY
breakfast bagel – London lunch catch up.

"We worked with Kemosabe to reposition and rebrand our business to make it more relevant and future focused. Their creativity and willingness to exceed expectations was remarkable. Tight timelines meant we pushed them hard, but they were able to meet every challenge. We are thankful for the team and our partnership."

Mike Chuter, CEO, PSB


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