After the huge success of our Southern Welcome to 2017, we were asked to fulfil all of Southern Comfort’s festive campaigns. We made Southern Comfort the ideal companion for the Christmas season, focusing on the brand’s warm and welcoming personality with a through-the-line campaign that consisted of national cinema adverts, OOH posters, tube panels, and ‘surprise and delight’ events.
In August 2017, Southern Comfort went through a global rebrand. We created a campaign to launch this across the UK, introducing the 143-year heritage that has gone into their new end line – ‘The Spirit of New Orleans’. Ads could be found on the London Underground, on high impact posters across 9 cities, in Time Out, Sainsbury’s, Asda, Tesco, Foodism and more.