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Influencer marketing is not a new concept. However, following the rise of social media, and most notably the ever-growing monster that is Instagram, influencer marketing has entered a new dimension.

By Emily Perryment.

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In Search of Simple

As we reach ‘peak stuff’ in the western world, the power of the edit becomes ever more relevant.

By Alex Rebbeck.

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People before Product

Stop focusing on selling product, start focussing on selling ideas and states of mind.

By Alex Rebbeck.

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The Power of Advocacy

Word-of-mouth advocacy turns a one-way street into a roundabout, ignore the discipline at your peril.

By Irv.

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Multi-Channel Word of Mouth

A modern online marketer lives by the mantra that if you can’t track it, you shouldn’t do it.

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Turning People into Purchases

In this age of the connected shopper, it’s often easy to ignore the impact that perfectly crafted point-of-purchase messages can have.

By Irv.

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