Feed The Day
REVIVE ACTIVE VITAMINS
Revive Active bring together doctors, nutritionists and scientist to create a world leading health supplement. Achieving market leadership in Ireland, now needing a foothold in the UK market awash with established brands for over 70 years and trusted high street retailers fuelling a pandemic induced vitamin boom with prolific own label extension.
Only by doing work nobody expects can you achieve results beyond expectations. We knew the potency of the super-vitamin with 25 active ingredients outstripped the competition but who’d believe a newcomer? The product packed a punch and so did we. Our Feed The Day campaign delivered across all 4 key benefits – energy, mind, body and immunity. It said exactly what it delivers both functionally and emotionally.
Mile Deep
We witnessed the competition spending large but slow to respond to a locked down high street. We focused 100% on digital and social media and influencers driving to an optimised e-commerce site. We mapped out the entire journey from reaching and inspiring new customers, educating and engaging them, then harvesting this interest to grow customer value and build a loyal community.
Go Deeper
Kemosabe strategically chose micro and macro influencers in the fitness, health and well-being sector, to help promote the launch of Zest Active in the UK - focusing on both sales and large reach and awareness.
Reported through our tec-software we were able to authenticate and track the Influencer Campaigns and data, analysing the true reach and effectiveness of the campaign.
281k views, 700k reach, 10k engagements - and helping to increase the Revive Active followers over 500% across the campaign
increase in e-commerce traffic.
increase in click through
rates over benchmark.
Engagement rate of paid social
vs benchmark 1%.
INFLUENCERS
Kemosabe strategically chose micro and macro influencers in the fitness, health and well-being sector, to help promote the launch of Zest Active in the UK - focusing on both sales and large reach and awareness. Reported through our tech and softwares we were able to authenticate and track the Influencer Campaigns and data, analysing the true reach and effectiveness of the campaign.
281k views, 700k reach, 10k engagements - and helping to increase the Revive Active followers over 500% across the campaign.
increase in sales YOY.
increase in revenue YOY.
"Kemosabe produced a really strong campaign to launch into a highly competitive UK market. They full researched the landscape and found the insights to create a highly engaging creative platform across digital and social channels integrating influencers seamlessly achieving strong results and conversion. We’re now investing more into the UK market, expanding our product portfolio and carrying the creative over to our domestic market. A testament to the strategic and creative fire power behind Kemosabe.”
Helen Mannion, Brand/Retail Marketing Manager, Revive Active
