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Influencer marketing is not a new concept. However, following the rise of social media, and most notably the ever-growing monster that is Instagram, influencer marketing has entered a new dimension.

By Emily Perryment.

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Be a Brand of the Future

It’s exciting to see the manifestation of true David vs. Goliath battles for market share and fandom, but what does it really mean to be a challenger brand today?

By Irv.

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The Culture of Culture

While web analytics and other behavioural metrics offer valuable insights into the consumer journey, one should never lose sight of their brand’s ability to engage with and even influence culture.

By Irv.

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