Authenticity

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Be a Brand of the Future

It’s exciting to see the manifestation of true David vs. Goliath battles for market share and fandom, but what does it really mean to be a challenger brand today?

By Irv.

The Culture of Culture

While web analytics and other behavioural metrics offer valuable insights into the consumer journey, one should never lose sight of their brand’s ability to engage with and even influence culture.

By Irv.

We create and publish Human Magazine - Revelations in Business and Culture.

A free, quarterly, digital publication that informs brand and marketing professionals of consumer behaviours, as well as how to tap into the ever growing world of digital and interactive commerce.

Issue #04

People Are Awesome: The world is home to some amazing humans, and in our final issue of the year we take a look at some of the people who are fighting for change.

Exposing and highlighting outstanding endeavours, moments of brilliance as well as madness, and celebrating the unsung heroes of business and culture.

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Issue #03

The Culture of Culture: Brands have for a long time tried to become part of culture through their marketing.

In this issue we cover the brands that have changed or created culture, as well as those modern brands that try so hard yet fail to deliver a truthful and authentic link to culture.

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Issue #02

17 Sustainable Goals: Outstanding insights, opinions and articles digging into social impact, social purpose and matters of CSR, environmental waste, food and global migration to name but a few.

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