When the remake of the The Italian Job came out, SCi video games approached us to create a campaign. So, we brought the original London underworld out of retirement for ‘one last job’. With that, we got on the telephone to Kate Kray, wife of Ronnie Kray, one half of the infamous Kray Twins. She then got in touch with ‘The Boys’, who quickly got the game to number 1 across Europe.
No one was hurt in the making of this campaign.
n the making of this campaig