CANpaign
VOTE LEMON AND LIME
When Southern Comfort moved into the spring leg of their annual marketing calendar, the focus was on their ready-to-drink cans.
BRIEF
We were asked to increase sales of ready-to-drink cans of Southern Comfort’s Lemonade and Lime just in time for summer.
CHALLENGE
Southern Comfort were in the middle of updating their brand. With a surplus of cans, we needed to sell, sell, sell!
SOLUTION
For some light-hearted relief from the UK's numerous elections, we decided to create our own CANpaign. Fully unified across OOH, print, digital, and live events, we created 'The Southern Welcome Party'.
Results
50,593,246
Total impressions on social media.
27,090
The number of cans sampled.
8,000
Engaged click-throughs from a single social post.
1000+
Assets created for the campaign.
The Southern Comfort CANpaign came to town and the people voted!
