Shared Ownership Week needed to raise the UK’s awareness of the newest way to make it onto the property ladder. Luckily, some support from the ever-lovable presenter, actor, and Radio 1 DJ Reggie Yates did the trick. To partner this, we created a campaign consisting of newspaper, magazine, digital and radio ads. Focusing on the squalor of flat shares with their unwashed dishes, leaning towers of pizza boxes and hairs in the plughole, we tempted readers to give shared ownership a try.
Time to buy a place of your own?