Power to the People

At the time when protein powders took the UK by storm, Nutristrength came to us with the initial brief of building a pop up shop at Westfield. However, what was clear from the start was that their initial brief was aimed at the wrong thing, and that they needed a new brand direction to achieve their desired outcomes. Nutristrength was stuck in the gym when they wanted to be on the high street; it was time for a dramatic shift in strategy and branding. So, undeterred by a teeny little budget, Irv teamed up with Paul Boulding to cut through the cluttered protein marketplace
and make this family business famous.

 

Nutristrength Protein Branding
Nutristrength Protein Branding
Nutristrength Protein Branding
Nutristrength Protein Branding
Nutristrength Protein Branding
Nutristrength Protein Branding
Nutristrength Power to the People