In the wake of Anita Roddick’s (Founder of The Body Shop) sudden death, her husband Gordon Roddick set up ‘I Am An Activist’. We created this viral commercial for its launch in the lead-up to Christmas. This was followed by a march and vigil in central London.
“She had little patience for those who said they were too busy to be activists. ‘Then be a sittist! Sit at your computer and participate!’ She knew that doing any small thing to improve a life, to right a wrong, brings joy to those who do as well as to those who benefit. That’s why she laughed all the way to changing the world.”