Project Chile

Kemosabe Co-Founder Irv led the development of Casio G-Shock’s first campaign in over 15 years. The shoot used two helicopters, a phantom rig and Go-Pros to film RAF skiers cut across the frozen Andes landscape.

The results? One of the single most successful advertising campaigns in G-Shock’s brand history, delivering over 198 million impressions and increasing sales by 150%.

“These encouraging sales results show the power of investing in carefully targeted advertising campaigns, aimed at three very different target customers for our three brands. We are confident that this growth will continue for the holiday season and beyond.”

Are you tough enough?

G Shock Watch