Tasked with revising and strategising Caterham’s brand positioning after their brief foray into Formula 1, Kemosabe Co-Founder Irv worked with Paul Boulding to evaluate the brand’s spot in the sector. To reveal the results, we created a film and premiered it during a live event at Caterham’s brand-new Gatwick showroom.
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As part of the strategy we also designed Caterham’s new experience centre. Proposing a unique set of immersive and interactive zones, we made sure to put the customer in the driving seat when it came to configuring their vehicle of choice.