A New Mission

Tasked with revising and strategising Caterham’s brand positioning after their brief foray into Formula 1, Kemosabe Co-Founder Irv worked with Paul Boulding to evaluate the brand’s spot in the sector. To reveal the results, we created a film and premiered it during a live event at Caterham’s brand-new Gatwick showroom.

Caterham badges
Caterham board
Caterham Badge
Caterham A New Mission

Lucky number 7

As part of the strategy we also designed Caterham’s new experience centre. Proposing a unique set of immersive and interactive zones, we made sure to put the customer in the driving seat when it came to configuring their vehicle of choice.

Caterham Showroom
Caterham Showroom
Caterham Showroom
Caterham Showroom