CANpaign

We were briefed to increase sales of Southern Comfort’s ready-to-drink cans of Lemonade and Lime just in time for Summer. So, for some much-needed relief from the UK’s current political state, we decided to create the first ever CANpaign – fully unified across OOH, print, digital, media partnerships, and a tour of the nation on the CANpaign Battle Bus.

The CANifesto?

1. A warm southern welcome.

2. Chilled evenings in.

3. Chilled evenings out.

4. Guaranteed sunshine.

5. Good times.

Southern Comfort Join our Canpaign logo
Southern Comfort Canpaign tube poster
Southern Comfort Canpaign tube posters
Southern Comfort Canpaign tube poster
Southern Comfort Canpaign tube poster
Southern Comfort lemon & Lime timeout takeover

A CROSS COUNTRY CANPAIGN

Unlike most politicians, we engaged with our audience on a personal level. Our CANvassing on the Southern Comfort Battle Bus spread good times with over 27,500 sampled cans, and built a legion of followers across London, Manchester, Reading and Suffolk who all vowed to vote lemon & lime.

Southern Comfort Canpaign battle bus
Southern Comfort Canpaign battle bus
Southern Comfort Canpaign event
Southern Comfort Canpaign Spitalfields Market
Southern Comfort Canpaign loungers
Southern Comfort Canpaign Spitalfields Market
Southern Comfort Canpaign tasters
Southern Comfort Canpaign band