Death has become something of a taboo in the UK, a taboo that has fuelled a closed shop mentality within the death industry, where prices are spiralling and the bereaved are left short changed. Beyond is the UK’s only price comparison website for everything after life – whether it’s writing a will, engaging a funeral director or purchasing a funeral plan.
However, Beyond knew that to break the taboo and make worthwhile change to the industry, they needed a way to start a meaningful conversation to address the ever-increasing price of dying. They approached us to help them start this conversation. So, we produced an award-winning series of ads that we knew the nation couldn’t ignore.
The prize for Best Viral Campaign at The Drum Awards 2018, and international coverage from the BBC, New York Times, Daily Mail, Metro, Sky, The Sun, and more – reaching tens of thousands, free of charge.
“Following the controversy, we were overwhelmed by the support we received from the public and this award gives a further stamp of approval from the advertising industry to our campaign.” – Ian Strang, CEO Beyond
Beyond reported thousands of new customers using their free online will services, in turn raising several hundred thousand pounds for charity through legacy gifting.