Warner Bros – Friends 20th Anniversary

Written on: Thursday, September 22nd, 2016

We worked with Warner Bros to deliver a one off activation to mark 20 years since the famous TV show had started. Our team were involved at every stage from conceptualisation of the photo experience through to planning and onsite production. 

This tour was by far our most successful to date visiting X15 locations, including Edinburgh Festival, Latitude Festival & Leeds Festival alongside smaller events such as university freshers, Westfield shopping centre and Comedy Central studios.

Participants could hand their phones to our trained photographers who would then snap a photo of them and their friends. These were then shared to Instagram with the hashtag #Friends20th for an instant free print out.

Alongside a free print, participants could also enter their photo into a competition to win a signed DVD box set. Our team would select one photo per day from Instagram and message the participant to return to the activation to claim their prize.

This was a hugely successful activation, delivering reach and impression statistics well into the millions.


  • Instagram reach: 4,793,122
  • Instagram Impressions: 5,661,858
  • Event engagement: 15,292
  • Event Stop and Watch: 50,000+
  • Locations: 15