Southern Comfort – Southern Welcome to 2017

Written on: Monday, January 9th, 2017

Southern Comfort came to Kemosabe to run its first ATL of 2016 – the heavy weight campaign leverages the light hearted, warm and humourous brand tone of voice to maximise awareness and consideration over the festive season.

The output included a combination of high impact and high frequency OOH media executions, paid and organic Social Media and ‘surprise and delight’ branded live events that bring the Southern Comfort #SouthernWelcome proposition to life for those travelling and preparing for their Christmas and New Year Celebrations with their friends and family. This is all maximised with increased focus and investment in visibility at the point of purchase working collaboratively with our key on and off-trade partners.