Southern Comfort – Rebranding
In August 2017 Southern Comfort went through a global re-brand. Kemosabe were appointed to work on a launch campaign across the UK.
Working on TTL advertising across 9 cities, including London, Manchester and Cardiff. Adverts could be found on London Underground, High Impact posters UK wide, Time Out, Asda, Tesco, Sainsbury’s, Foodism and much more.
The aim was to introduce the new bottle to the consumer, whilst bringing the new end line: ‘The Spirit of New Orleans’ to life.
Word quickly reached our audiences and they were educated that the whiskey had an ‘exciting new look, same great taste’.