Southern Comfort – CANpaign
In the summer of 2017, Southern Comfort briefed Kemosabe to create a campaign to increase sales of their Ready-To-Drink cans of Southern Comfort, Lemonade and Lime.
For a lighted hearted relief from the General Election, we decided to create the first ever CANpaign. Southern Comfort travelled the UK on the Southern Comfort CANpaign Battle Bus.
We engaged with the audience on a personal level, with a CANifesto spreading good times! Executed across a mixture of OOH, media partnerships, advertising and product sampling of over 27,500 cans.
We increased sales by 20% across the UK in June/ July 2017.
TOUR BUS ACTIVATION
The bus went to London, Manchester, Reading, Birmingham and Suffolk over the month of June.