River Island – Artist Collaborations

Written on: Thursday, September 22nd, 2016

We were called upon to produce three internet evenings of free music at Concrete London for River Island. The evenings saw River Island sponsored bands entertaining over 100 selected fans, bloggers and peer influences.

We produced and managed all the events alongside employing our social amplification tools to get the message out to the event attendees followers of well over 500,000 people.


  • Guests entertained: 500+
  • Photo uploads via BrandPops: 621
  • Branded video uploads: 64
  • Combined video/photo reach: 324,000
  • Combined video/photo Impressions: 549,000
  • Blog entries: 15+