Philippine Airlines – 777 Launch Event Activity

Written on: Friday, November 10th, 2017

The Tourism Promotions Board, The Philippine Department of Tourism and Philippine Airlines have collaborated with PR Agency Lotus, with the support of Kemosabe to launch a PR and advertising campaign for the announcement of the B777 operating on the London – Manila route and promote leisure travel to The Philippines.

We worked on a tight schedule to produce event collateral for an industry night like no other!

The events

Guests were welcomed with a check-in desk to resemble NAIA T2. Here they were presented with a ‘boarding pass’ which was co-branded.

After checking-in, guests were ushered to the ‘Departure Lounge’ area, which highlighted PAL’s key domestic and international destinations.

The new 777 cabin was shown via VR headsets, alongside destination content supplied by DOT/TPB.

Guests mingled in the Departure Area as they were welcomed by reps from Lahing Kayumanggi Dance Company who were dressed in traditional Filipino attire.

A performance from X-Factor contestant Gaga Lord followed, who performed a repertoire of numbers which the guests joined  in with! Meanwhile guests and VIPs alike continued to mingle and network throughout the venue space.

Pacific Asia Travel Associate Event

Kemosabe also worked with Phillippine Airlines on the area at Pacific Asia Travel Associate Event.

Event gallery