Nutristrength – Re-brand
IN THE BEGINNING
“The brand came to use with the initial brief of building a pop up shop at Westfield, what was clear was the fact that there was no brand direction and the initial brief was wrong, the brand needed to change to achieve the desired outcomes”
Ian Irving – Strategy Director, Nutristrength, 2015- 2016
AN INDUSTRY ISSUE
Protein world had taken the UK by storm, they had become number one by being risqué and sexy. Protein was now very high on the agenda.
Nutristrength was stuck in the gym and wanted to be on the high street. It was time for a dramatic shift in strategy and branding.
GET OUT OF THE GYM!
S0, WHAT TO DO?
Evaluate this competitive and cluttered marketplace and see what change was required to get Nutristrength front of mind. Budgets are restrictive and the client is nervous of change because this is a family business.
But we can be brave and challenge the client. Above all, the task is to make them famous! (with a teeny ickle budget!)
We took them from this