I AM AN ACTIVIST
In the wake of Anita Roddick’s (Founder of The Body Shop) sudden death, Gordon roddick set up ‘I Am An Activist’.
The website says “She had little patience for those who said they were too busy to be activists. Be a sittist! Sit at your computer and participate!” She knew that doing any small thing to improve a life, to right a wrong, brings joy to those who do as well as to those who benefit.
For it’s launch we created this viral commercial, released in the lead-up to Christmas. This was followed by a march and vigil in central London.