Hippeas Snacks – Naming & Brand Positioning.
In 2015 we were approached by Green Park Snacks with a brief to deliver a naming and brand strategy for a forthcoming Chickpea puff snack.
Kemosabe went into action with the market research, sector positioning and the conceptualisation of a stand out creative strategy. We reviewed every route and ended with Hippies and the sub line “Give Peas a chance”.
The brand has continued to grow and grow and has secured listings in Waitrose, Boots, Whole Foods, As Nature Intended and many more.
You can see the resulting naming, end line and positioning.