Written on: Wednesday, July 26th, 2017

Once again working closely with our strategic partner at Socialgram to deliver outstanding social media strategy and content delivery.

As Fireball UK’s social media agency we were briefed to create a strategy and deliver content based around humour, wit, fun and style. Connecting with a youthful target audience (yep those Millenials) and showcasing Fireball Whisky as the party shot of choice.

To reach an audience where Fireball remained alternative and cool, with a bold personality, we continue to take certain ‘risks’ and a tone of voice that is more human and more ‘real’ than most. We deliver our social strategy of discover, inspire, advocacy through outstanding native social content and community management that engages and builds a real connection with followers (Slayers).

158% increase in engagement across Facebook.
270% increase in engagement across Instagram.