Cisco Live, Berlin 2017
Our Objective – Create a live experience to launch The Gateway Platform at Cisco Live, Berlin.
What is The Gateway? The Gateway is an online advocacy platform where all content Kemosabe creates for the Cisco advocacy program and hosting and amplified through this advocacy community.
The Film – Kemosabe were briefed to create a highly impactful film that would play to people entering our VIP lounge, to help explain The Gateway and encourage sign up to the platform. Created using 2x UHD 4K screens 3840 x 2160 pixels, showing as one 8K film, we dominated our area of the conference as the truly enticing and exhilarating VIP lounge.
Results – Our production team led by the creative department designed and built a unique and outstanding event environment at Cisco Live in Berlin, the activation delivered over 500 new sign ups to the Advocacy Platform, which was 3 times the predicted sign up rate. The Gateway ran the social media and key client interviews on behalf of the EMEAR team on site.
So impactful was the film, the VP of Cisco Global requested our content be delivered as part of his closing keynote in the main plenary to an audience of over 5,000 delegates.
I wanted to thank you all for being such a great partner! I was so impressed with your passion and energy before, during and after the show. I am one of your advocates without a doubt! I look forward to working with you all more in the future, Kemosabe lived up to its name.
– Senior Director Marketing & Comms