Caterham Cars – Brand Development

Client: Caterham Cars
Written on: Monday, January 9th, 2017

We were tasked with the development of a revised brand proposition and a repositioning strategy post the brands foray into Formula 1. We set about evaluating the market and the competitor landscape to re-evaluate the market and Caterhams place in the sector.

We created a Brand film as part of the overall exercise and presented the results and findings at a live event at the new showroom in Gatwick.