Tasked with the delivery of a new social media strategy to a revised target audience and connecting with two very specific demographics. Those that love bourbon and those that love cocktails.
As the best entry level bourbon on the market Socialgram created the #DiscoverBourbon strategy. A hashtag that had only been used a handful of times, we look to dominate this area on Instagram and showcase how bourbon can be consumed. Through education and insight we help Buffalo Trace stand out as a drink for all occasions, not only on the back bar but in the home of the consumer.
125% increase in engagement across Instagram.
356% increase in engagement across Facebook.