BENEFIT #Poremergency

Written on: Thursday, September 22nd, 2016

We worked with Benefit Make-up to produce a social experiential activation at their flagshop store in Carnaby Street London, alongside a scaled down semi-permanent activation at Mal Maison hotel.

Drawing on their #POREMERGENCY platform, we produced a twitter powered installation which allowed consumers to ‘break the glass in emergency’ via twitter. Using a dedicated hashtag consumers could send a message to the machine, which activated an animation of the glass breaking and the machine to vend a sample product.


  • Samples Distributed: 1,500
  • Event Stop & Watch: 15,000+
  • Twitter Reach: 184,544
  • Twitter Impressions: 211,612
  • Press: Event Magazine

‘The team delivered a great campaign on time and within budget for Benefit. The campaign was delivered to a high standard and the results really exceeded our expectations’·

Kyra Oates –
Head of PR & Events at Benefit