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In this first series, we hear the flip side and discover what the travel industry is doing for good. Following a short intro, guests are given their 5 Minutes For Good. Firing up the engines, inspiring action and making us think “that was 5-minutes well spent!”

Phill Clark is the founder and Creative Director of Kemosabe, a full-service creative and media buying agency that is deeply embedded in the travel industry. A journey that began by winning All Nippon Airways in 2001 and retaining it to this day, Phill, his business partner Rebecca Adair and team-Kemosabe has gone on to work with JNTO, Taiwan Tourism, Korea Tourism, TTG, Golf Ireland and World of Wedgwood, to name but a few. Delivering strategies and big ideas that propel.

phill

Six Episodes

Season one of ‘5 Minutes For Good’ opens with Bruce Poon Tip, Founder & CEO of G-Adventures; Clare Tobin, CEO of Wild Frontiers; Eleni Skarveli, Director of the Greek National Tourism Organisation; Mitch Hutchcraft, a former Royal Marine, adventurer and fundraiser; Pauline Francis, a Marketing Manager at Bay Gardens Resorts; Sam Tilotson a Senior Travel, Tourism and Lifestyle Communications Manager at Gosh PR.

Bruce Poon-Tip

Season 1, Episode 1 Bruce Poon Tip | Founder & CEO of G-Adventures

Season 1, Episode 1

Creating dialogue with communities and a dream to fly!

Founder of G-Adventures, Planetary Foundations, entrepreneur, pioneer and advocate for how travel can change the world. Bruce takes us on a journey through community tourism and how doing good needs to be more than just actions.

11 minutes

Bruce Poon Tip | Founder & CEO of G-Adventures

Eleni

Season 1, Episode 2 Eleni Skarveli | Director of the Greek National Tourism Organisation

Season 1, Episode 2

The power of travel and reading Eleni’s mind!

Eleni takes us on a personal voyage through her 5-minutes For Good. The power of a holiday and the personal good it provides to our souls. How travel makes us aware of the world around us and brings down cultural barriers. Giving us space to contemplate our place in the world and the importance of personal change.

13 minutes

Eleni Skarveli | Director of the Greek National Tourism Organisation

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Season 1, Episode 3 Mitch Hutchcraft | Former Royal Marine – Adventurer and Fundraiser

Season 1, Episode 3

Taking on the longest accent of Everest
in history and feeling on top of the world!

Recorded shortly after Mitch took on the longest climb of Mount Everest in history that started in Dover and took 8 months and 240 days. This was a 13,000km triathlon, taking in 19 countries and ending on top of the world. It’s a journey that ended in a book that addresses how to survive the trials of everyday life!

12 minutes

Mitch Hutchcraft | Former Royal Marine – Adventurer and Fundraiser

Pauline Francis

Season 1, Episode 4 Pauline Francis | Marketing Manager – Bay Gardens Resorts

Season 1, Episode 4

Empowering young people and
eating ice-cream while lying down!

Celebrating 30 years, Pauline reveals just how important the local community is to family run Bay Garden Resorts. From working with schools, World Food Day, sport coaching and creating a scholarship programme that acts as a gateway for the local young people to enter into the travel industry.

11 minutes

Pauline Francis | Marketing Manager – Bay Gardens Resorts

Sam Tilotson

Season 1, Episode 5 Sam Tilotson | Senior Travel, Tourism and Lifestyle Communications Manager

Season 1, Episode 5

Green and Good and being
on stage at Glastonbury

We hear about the work of Gosh PR’s dedicated Green & Good team that support and grow sustainable tourism, especially in the space of women travelling solo and the very first travel guide for the LBGTQ+ community in the world. We also hear about the importance of how travel fosters a greater understanding and empathy.

12 minutes

Sam Tilotson | Senior Travel, Tourism and Lifestyle Communications Manager

Clare Tobin

Season 1, Episode 6 Clare Tobin | CEO - Wild Frontiers

Season 1, Episode 6

The green season & meeting Tom Hardy outside the butchers

Clare talks about their initiative to encourage travelling in the low season. How to spread out tourism and stop over tourism. Starting in Kilimanjaro and ending in the Serengeti, Clare outlines how the Green Season creates a longer year-round benefit to the local communities and the unexpected benefits to the traveller.

9 minutes

Clare Tobin | CEO - Wild Frontiers

Tom Hall

Season 1, Episode 7 Tom Hall | VP - Lonely Planet

Season 1, Episode 7

The Beauty of Slowing Down: Train Travel Around the World

Tom shares his passion for rail travel and its role in lowering our carbon footprint. From the Highland sleeper between London and Fort William to the dramatic Swiss route from Montreux to Chur, he highlights the journeys that offer something truly special. He also reflects on the nostalgic pull of historic train routes and his dream of retracing Patrick Leigh Fermor’s walk from the Hook of Holland to Istanbul in 1933.

minutes

Tom Hall | VP - Lonely Planet

Seven Episodes

For season two we focus on sustainable initiatives and positive impact across the Asia travel sector featuring - Andy Eastham, Head of PR, Media & Communications, Wendy Wu Tours; Hazel McGuire, Chief Marketing Officer at Intrepid Travel; Justin Reid, Senior Director - Media, Destinations, Hotels and Growth at Tripadvisor; Ling Lai, Marketing and Event Manager, Taiwan Tourism Association; Nick Pulley, Founder of Selective Asia; Ruby James, Marketing Manager at Korea Tourism Organisation; Spencer Neal, Business Development Manager, Easia Travel & Candice D’Cruz, Vice President of Luxury Brands, Asia Pacific at Hilton.

Andy

Season 2, Episode 1 Andy Eastham | Head of PR, Media & Communications, Wendy Wu Tours

Season 2, Episode 1

Unlocking the World Solo: How Travel Transforms

Andy Eastham explores how traveling alone has shifted from necessity to a conscious act of self-discovery. He explains how solo journeys foster courage, connection, and confidence, turning every trip into an opportunity for personal growth.

11 minutes

Andy Eastham | Head of PR, Media & Communications, Wendy Wu Tours

Hazel

Season 2, Episode 2 Hazel McGuire | Chief Marketing Officer, Intrepid Travel

Season 2, Episode 2

From Nepal to the World: Exploring the Power of Women’s Expeditions

Hazel McGuire shares her experience on Intrepid’s Women’s Expeditions – trips designed for all-female travellers, led by female guides and crew, and focused on connecting with local women-led businesses.

19 minutes

Hazel McGuire | Chief Marketing Officer, Intrepid Travel

Justin

Season 2, Episode 3 Justin Reid | Senior Director - Media, Destinations, Hotels and Growth, Tripadvisor

Season 2, Episode 3

Every Voice Counts: Democratising Travel Experiences

Justin Reid explores how travel can create meaningful experiences for both travelers and businesses. He reflects on the power of unbiased reviews to elevate small businesses and how the democratisation of travel experiences allows everyone to have a voice in shaping their journey.

8 minutes

Justin Reid | Senior Director - Media, Destinations, Hotels and Growth, Tripadvisor

Ling

Season 2, Episode 4 Ling Lai (Marketing and Event Manager, Taiwan Tourism Association)

Season 2, Episode 4

How Taiwan Makes Sustainable Travel Easy and Accessible

Ling Lai takes us on a journey through Taiwan’s vibrant culture, natural landscapes, and sustainable travel opportunities.

From bustling night markets and world-famous cuisine to serene mountain hikes and eco-friendly transport, Ling shares how Taiwan combines adventure, safety, and accessibility for all travelers. She highlights high-speed rail and shuttle networks that make city-hopping and exploring rural areas easy, sustainable, and unforgettable.

9 minutes

Ling Lai (Marketing and Event Manager, Taiwan Tourism Association)

Nick

Season 2, Episode 5 Nick Pulley | Founder, Selective Asia

Season 2, Episode 5

Travel That Respects Communities

Nick Pulley shares how responsible travel starts with careful planning and community consideration. He outlines the strategies his team uses to reduce over tourism across Asia – from steering travelers away from crowded hotspots to promoting off-season travel, local dining, and authentic experiences that benefit local communities.

11 minutes

Nick Pulley | Founder, Selective Asia

Ruby(1)

Season 2, Episode 6 Ruby James | Marketing Manager, Korea Tourism Organisation

Season 2, Episode 6

Go West in Korea: Spreading Tourism Beyond Seoul

Ruby James shares the vision behind the “Go West” campaign, encouraging travellers to explore Korea beyond the bustling capital of Seoul. From serene bamboo forests and green tea fields to historic towns and peaceful mountain temples, Ruby highlights the cultural and culinary gems of southwest Korea.

10 minutes

Ruby James | Marketing Manager, Korea Tourism Organisation

Spencer

Season 2, Episode 7 Spencer Neal | Business Development Manager, Easia Travel

Season 2, Episode 7

Travel That Begins with People

Spencer explains how Easia Travel works with local communities to create travel that feels grounded and authentic. Using a village near Pak Ou in Laos as an example, he shares how a traditional Laotian house was built with local artisans and why this approach gives travellers a truer sense of place while supporting the wider community.

14 minutes

Spencer Neal | Business Development Manager, Easia Travel

Candice

Season 2, Episode 8 Candice D’Cruz | Vice President of Luxury Brands, Asia Pacific at Hilton

Season 2, Episode 8

Leading with Kindness and Empowering Women Through Action

Candice D’Cruz, Vice President of Luxury Brands, Asia Pacific at Hilton, shares a leadership philosophy built on leading by example and lifting women up through real opportunities. From supporting women returning to the workforce to championing emotional intelligence and everyday kindness, she shows how thoughtful leadership creates space for others to thrive.

9 minutes

Candice D’Cruz | Vice President of Luxury Brands, Asia Pacific at Hilton

Nine Episodes

For season three we focus on sustainable initiatives and positive impact across the globe sector featuring - Christian Verhounig, CEO, Ambassador Cruise Line; Marten Lewis, Director of Sustainability, Bluestone Wales; Paul Conroy, Head of Partnerships, Byway; Jane McFadzean, Global Sustainability Director, trip.com; Pilar Herrero Gomez, Director, Catalan Tourist Board; Eliza Durnall, Marketing Manager at Kilroy; Danielle Finch, Founder, Equera; Emmanuelle Scemama, Chief Customer Experience Officer, Eurostar; Zalia Moulaoui, Founder, Invisible Cities.

5 Minutes for Good_Season 3_Food for Good Logo v2-05

Season 3, Episode

Season 3, Episode

Intro to Season 3

2.5 minutes

Kaya_eurostar

Season 3, Episode 1 Emmanuelle Scemama

Season 3, Episode 1

Unlocking Accessibility across Eurostar 

Emmanuelle explores how Eurostar is building an accessibility strategy fit for millions of travellers. She explains how disabilities aren’t always visible, and why that makes inclusive design all the more important, sharing how Eurostar are putting systems and thinking in place to ensure every passenger, whatever their need, can travel with confidence.

18 minutes

Emmanuelle Scemama

Eliza Durnall_Kilroy

Season 3, Episode 2 Eliza Durnall

Season 3, Episode 2

Unlocking Authentic Travel: How Kilroy are Shaping the Next Generation of Travellers

Eliza Durnall unpacks the brilliant initiatives Kilroy are building to create authentic travel experiences for the 18 to 30 something adventurer. She explores why broadening your horizons as a young traveller goes far beyond the destination, and the very real benefits that kind of travel brings to the local communities they work with.

17 minutes

Eliza Durnall

Christian Verhounig CEO Ambassador Cruise Line

Season 3, Episode 3 Christian Verhounig

Season 3, Episode 3

Future of Cruising: Innovation, Efficiency and the Ocean We Share

Christian Verhounig discusses how Ambassador Cruise Line are future-proofing the way their Cruise Lines. From biodigesters and maritime coatings to their anti-whaling programme, he explores how innovation and efficiency are at the heart of everything Ambassador Cruise Line do. Because delivering an extraordinary holiday and protecting the marine world they are a part of are not two separate ambitions. For Ambassador Cruise Line, they are one and the same.

16 minutes

Christian Verhounig

Bluestone

Season 5, Episode 4 Marten Lewis

Season 5, Episode 4

Unlocking Sustainability: How Bluestone are Paving the Way

Marten Lewis explores how Bluestone National Part Resort in Wales has become the benchmark for sustainability in the travel and tourism sector. He explains how the most innovative and imaginative initiatives don’t just protect the natural world around them, but sit at the very core of how a business operates, and why that approach is one every business needs to be taking notes on.

19 minutes

Marten Lewis

Pilar Herrero_Catalonia

Season 3, Episode 5 Pilar Herrero Gomez

Season 3, Episode 5

Unlocking Catalonia: Why the Best Tourists are Temporary Residents

Pilar Herrero Gomez explores Catalonia’s refreshing approach to tourism, one built on harmony, respect and genuine connection. She unpacks the strategy of positioning tourists as temporary residents, encouraging visitors to feel part of the communities they enter rather than passing through them. It’s a mindset shift that benefits everyone, travellers who leave with richer, more meaningful experiences, and communities whose culture and way of life are celebrated rather than disrupted.

18 minutes

Pilar Herrero Gomez

Byway_paulconroypic

Season 3, Episode 6 Paul Conroy

Season 3, Episode 6

Unlocking Slow Travel: Why the Journey is the Destination

Paul Conroy explores how Byway are encouraging travellers to rethink the way they move through the world. Travelling more sustainably and more responsibly doesn’t mean compromising on the experience, in fact it’s quite the opposite. Slow down, take the scenic route, and suddenly you’re seeing more of the world, not less. The journey stops being something to endure and starts being something to savour.

22 minutes

Paul Conroy

Danielle_Equera

Season 3, Episode 7 Danielle Finch

Season 3, Episode 7

Unlocking Community Tourism: Making the Invisible Bookable

Danielle Finch introduces Equera, the first platform making community-based tourism online bookable. She explores how brilliant, authentic experiences run by operators across emerging markets have long existed but remained out of reach for global travellers. Equera is changing that, building the infrastructure that connects communities to demand, and in doing so restoring equity in travel for the people who need it most.

19 minutes

Danielle Finch

Zakia Moulaoui_invisible_cities

Season 3, Episode 8 Zakia Moulaoui

Season 3, Episode 8

Unlocking the Unseen: Experiencing Cities Through Different Eyes

Zakia introduces Invisible Cities, a purpose-led business that transforms the way we experience urban spaces. Their tours are told through the eyes of people who have experienced homelessness, domestic violence and other life challenges, giving guides a platform, an income and a voice, while offering travellers a perspective on a city they could never find in a guidebook. It’s storytelling that changes both sides of the conversation.

23 minutes

Zakia Moulaoui